Description Lions and tigers and bears, oh my! Life on-the-go just got a little wilder thanks to some help from this Safari Friends back from SoYoung. Spot your favourite creatures hidden amongst the vines and see how many you can...

Description These adorable backpacks put a big smile on the face of both preschoolers and their parents! Perfectly sized for little bodies aged 2 to 6, but roomy enough for everything a thriving preschooler needs: a pair of mini-kicks, a...

Description From charming crustaceans to friendly fish, this band of underwater sidekicks are ready to join your youngster as they set sail for new adventures. A cheerful print that’s guaranteed to make waves from coast to coast, our Under The...

Description  No two days are ever quite the same, and that’s why So Young designed an everyday bag that’s as versatile as it is stylish. From workdays to weekends away, the Tote Pack is made for life on-the-go featuring easy-to-carry handles,...