Description Soak up the sun all year long with the sunset hues of the Sunkissed collection. Created to inspire sunny smiles and warm memories, this collection of playful palms and beachy essentials celebrates the joy to be found in getting...

Description Lions and tigers and bears, oh my! Life on-the-go just got a little wilder thanks to some help from this Safari Friends back from SoYoung. Spot your favourite creatures hidden amongst the vines and see how many you can...

Description These adorable backpacks put a big smile on the face of both preschoolers and their parents! Perfectly sized for little bodies aged 2 to 6, but roomy enough for everything a thriving preschooler needs: a pair of mini-kicks, a...

Description From charming crustaceans to friendly fish, this band of underwater sidekicks are ready to join your youngster as they set sail for new adventures. A cheerful print that’s guaranteed to make waves from coast to coast, our Under The...

Description When spills happen, our machine-washable raw linen makes cleaning hassle-free. The spiky succulents of So Youngs Cacti Desert print conjure a southwest state of mind. Features Linen/Cotton exterior fabric Perfectly sized for your preschooler's essentials Machine Washable on a Cold,...

Description Inspired by times long ago, the powerful, plant-eating Stegosaurus reminds even the pickiest eaters that we need our veggies to grow strong and mighty. Perfect for tiny explorers with ferocious appetites for adventure, the Stegosaurus is ready to accompany...

Description  No two days are ever quite the same, and that’s why So Young designed an everyday bag that’s as versatile as it is stylish. From workdays to weekends away, the Tote Pack is made for life on-the-go featuring easy-to-carry handles,...

Description So Young Tod.Backpack - Blue DinosaurDesigned to please not just the toddler but their parents too! Roomy enough for the things a preschooler needs; a pair of shoes, a change of clothes, and of course, something for Show and...