ecoTraction is the leading green alternative to ice melters and salt. It is the safest product available for new or old concrete, vegetation, pets, children and the environment. It is made of an all-natural high-traction volcanic mineral, and unlike salt, it is non-corrosive. Rather than melting, it creates instant traction to prevent winter slips and falls on slippery winter surfaces. It contains no salt, chlorides or dyes, and no added chemicals. Safe enough for plants to grow in! It provides great value because only one cup is needed to cover a parking space of 140 sq. feet where over nine cups of salt would be required.