Unlike many other lunch style boxes, the GO2 container seals off each compartment. You can literally fill each compartment with different colored water, shake it and not have the colors mix. This was no easy feat. But nobody likes having their sandwich soggy because some sort of sauce or juice flowed into that compartment. The GO2 container features an embedded silicone matrix to seal off each area completely.
And finally, they built in their very stylish, ergonomic fork and spoon so that it easily fits into its own compartment. No more forks and spoons getting lost. And it's just utterly convenient to have a place to store them so that they are not loose during travel.