Why Equator Coffee should be on your next shopping list

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By Nick Turenne

In the spirit of Fair Trade month, I’d like to review arguably the best fairly traded commodity on the planet: coffee...specifically, Equator Coffee.

Unfortunately, there is such a thing as a bad cup of coffee. Be it a watered-down blend served by a relative that you’ve had to politely drain with a smile on your face, or a cheap roast that was so bitter you could feel your insides recoil, we’ve all been there. A full-bodied, flavourful cup of coffee however? Well, there’s nothing quite like it.

Coffee is the second-most traded commodity in the world, and for good reason. Yes, it’s delicious. Yes, it gives us superhuman energy. But most importantly, it’s a social ritual. Coffee shops were the birthplace of free speech and democracy. Today, they serve as home offices, spaces to catch up with friends, and memories of awkward first dates.

Who is Equator Coffee?

For this reason, coffee drinkers come in all shapes and sizes. Be it for coffee connoisseurs, or those who stop at a Timmies Drive Thru on their morning commute, Equator Coffee Roasters offers blends for drinkers of all stripes.

Established in 1998 in Almonte, Ontario, Equator was one of the first Canadian roasters to use the Fairtrade Certification system. This system ensures decent working conditions, fair terms of trade, and support for local farmers in the Global South. Their founders, Craig and Amber Hall, built the company on three main pillars: fresh roasting, fair trade purchasing and organic certification. From the consumer, to the café staff, to the farmers who grow the beans, Equator makes great coffee a benefit to all.

For the Classic Coffee Drinker

Not every coffee drinker cares about the existence of a flavour wheel that literally lists over 100 tasting notes. Some folks just want a good cuppa joe that comes from a local business and an ethical supply chain.

For those basic beans, I give you Equator’s best selling roast: Freakin’ Good Organic Coffee. With nutty, vanilla, apricot, familiar tasting notes, this medium roast is perfect for those who want a solid cup of coffee without the bells and whistles.

 

Freakin’ Good Organic Coffee ($14.99)

For the Darker Side in You

Looking for something a little more robust? Are you a fan of stouts, chocolate cake, and rich flavours? Mufferaw Jo! is the roast for you.

With tasting notes of dark chocolate, blackberry, and molasses, this rich blend is a classic dark roast that tastes great without being too complex.

 

Mufferaw Jo! Organic Coffee ($14.99)

For the Darker Side in You

Looking for something a little more robust? Are you a fan of stouts, chocolate cake, and rich flavours? Mufferaw Jo! is the roast for you.

With tasting notes of dark chocolate, blackberry, and molasses, this rich blend is a classic dark roast that tastes great without being too complex.

 

Mufferaw Jo! Organic Coffee ($14.99)

For the Coffee Connoisseur

While I definitely don’t consider myself an aficionado, I’m a fan of venturing off the beaten flavour path to explore new tastes with everything from food, to beer, to coffee. Equator’s seasonal blends are my go-to, with coffees that smell and taste like the time of year in which they’re roasted.

Right now, I’m sipping on Earl. E Bird - and not just because I love the pun. Fruity, bright, and smooth, this medium roast is perfect for giving me the energy I need for my early morning runs. I guess you could call me the early bird who gets the worm? Okay, I’ll stop.

 

Earl. E Bird Organic Coffee ($14.99)

For the Chill Coffee Drinker

Last but not least, some folks just want to enjoy the taste and smell of great coffee without the energy boost. Let’s face it, some people can ACTUALLY be productive in the morning without drinking coffee. I know....mind blowing. My colleague Erin, a decaf expert, claims that the Eclipse Organic Decaf Blend is the best decaf she’s ever had.

This medium roast which boasts sweet, refreshing notes of milk chocolate is naturally decaffeinated. What does that mean? Most roasters use low quality coffee beans that are decaffeinated using cheap chemical processes. The result: that bitter, watered down coffee we’ve all had the displeasure of tasting at some point.

 

Eclipse Decaf Organic Coffee ($15.99)

For the Chill Coffee Drinker

Last but not least, some folks just want to enjoy the taste and smell of great coffee without the energy boost. Let’s face it, some people can ACTUALLY be productive in the morning without drinking coffee. I know....mind blowing. My colleague Erin, a decaf expert, claims that the Eclipse Organic Decaf Blend is the best decaf she’s ever had.

This medium roast which boasts sweet, refreshing notes of milk chocolate is naturally decaffeinated. What does that mean? Most roasters use low quality coffee beans that are decaffeinated using cheap chemical processes. The result: that bitter, watered down coffee we’ve all had the displeasure of tasting at some point.

 

Eclipse Decaf Organic Coffee ($15.99)

Buying from Small Roasters

Even if Equator roasts blends for all coffee drinkers, you may be wondering why you should bother switching from your morning routine of grabbing Tim Hortons or Starbucks. Here are three quick reasons:

  1. You’re supporting an ethical supply chain. Buying fair trade means the farm-to-cup process is transparent and accountable. You’re ensuring the coffee bean farmers, their families, and communities are paid fairly, and subject to safe working conditions.
  2. You’re reducing waste. Have you ever stopped to think about where all those coffee cups end up? Do you really believe that every consumer is diligent about separating components of the cup to be recycled? Roasting your coffee at home and bringing it on your commute in a reusable cup is an easy way to drastically cut down on landfill waste.
  3. You’re supporting a local business. At the end of the day, supporting a local business means putting your money into a smaller economy that is ethical compared to massive corporations. Supporting a company like Equator Coffee Roasters is a win-win for all coffee drinkers.

About the Author

Nick Turenne

Nick Turenne is the Marketing Manager at terra20. He's passionate about showing others how small changes to everyday habits can have a big impact on the planet.  

When he isn't spreading the word about health and sustainability, Nick loves playing music, running, cooking, and spending time with his dog, Monty.

 

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